Hidden Rock Wines

Innovative Packaging: World First

admin — Thu, 14 Oct 2010 22:39:42 +0000

Organically grown in Southern Australia on the banks of the Murray River, Hidden Rock has just released a 2009 Shiraz, but what makes this drop different from the rest is not only its remarkable origins but also its new and innovative packaging. This charming new 1.5 Litre easy-to-carry Astrapouch was packaged in Belgium to further offset carbon omissions and is the latest 100% recyclable packing to come onto the market.

Introducing the Astrapouch

admin — Thu, 14 Oct 2010 22:36:56 +0000

Introducing the Astrapouch, a sleek, intelligent and eco-friendly way to bring your wine home and chill it faster with the same layers that make the pouch durable also helping to chill your wine faster. The cork is history too; the pouch’s nozzle dispenses wine without letting oxygen in so your wine stays fresh from the first to last glass. Amazingly the pouch has an 85% reduced carbon footprint compared to glass. By weight the pouch is 98% wine and 2% packaging. A smaller, lighter container means less greenhouse gasses are emitted during production than glass bottles, which means less impact on the earth. The big picture: one truckload of empty pouch’s equals 30 truckloads of empty glass bottles.

New Hidden Rock Website

admin — Fri, 01 Oct 2010 18:41:19 +0000

Contrary to our name, friends of Hidden Rock can now embellish in all things that are Hidden Rock with the Launch of our new website. The fresh, new look aims to bring visitors to the site, and potential new friends, fun and interesting knowledge about the brand to heighten the Hidden Rock journey and keep our friends coming back. The release of the website coincides with exciting news that Hidden Rock has now broken into Scandinavia with selected varieties available in a number of regions. See our Hidden Stockists page for more information around where wines are available from.

Reducing The Carbon Footprint

admin — Tue, 27 Jul 2010 18:30:12 +0000

Committed to reducing our carbon footprint, Hidden Rock together with Finnish Alko Stores across Finland have just released a 2009 Shiraz in a 100% recyclable plastic bottle. Known as the PET bottle (Polyethylene Terephthalate), the attractive new packaging has become a market leader. Hidden Rock was chosen in front of 50 other wines, its success largely due to consumers recognising the 2009 Shiraz as an easy drinking Australian wine with great intensity and lovely undertones, and not to mention the exceptional value retailing at 14.99 EUR.