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27/07

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Posted in: Hot Topics , Latest News

Reducing The Carbon Footprint

Committed to reducing our carbon footprint, Hidden Rock together with Finnish Alko Stores across Finland have just released a 2009 Shiraz in a 100% recyclable plastic bottle. Known as the PET bottle (Polyethylene Terephthalate), the attractive new packaging has become a market leader. Hidden Rock was chosen in front of 50 other wines, its success largely due to consumers recognising the 2009 Shiraz as an easy drinking Australian wine with great intensity and lovely undertones, and not to mention the exceptional value retailing at 14.99 EUR.

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